Marketing, Safety and Ethics Form

We are going to market our performance at the proud archivist like an established business in order to generate a turnout as if we were established artists. to do this we initiated our marketing plan for the event using the industry standard 7 technique called Take a Dip With Pat :

Marketing – Rule of 7’s (Take a DIP W/ PAT)

• Direct mail
• Internet
• Posters, flyers, billboards
• Word of mouth, publicity
• Point of sale
• Advertising
• Telephone 

From these 7 methods of advertising we selected to only go forth with the ones that could most effectively market our piece, ones which were easy to initiate and execute to reach our target audience effectively.
Internet was our most viable option as with the advent of social media i no longer need to go through an address book or make 100 calls, i simply write some text advertising our show and then select names from a list, in this i will be using facebook and the UEL forum  as the latter is easier to reach the student demographic.   

Safety
our work features no serious safety concerns and we will ensure the space is safe for an audience.

Ethics
Our work is, for the most part ethically sound aside from some swearing in the video for which we can have a disclaimer is any people 'sensitive to swearwords' are present.